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Three bakeries, three problems, three fixes

These are the numbers as we measured them, with the starting point included — because a number without a baseline is just a claim. Where something took longer than we expected, we have said so.

Across all three
11 → 51Google reviews in 30 days (Dubai)
Top 3On Maps in 8 weeks, from unranked (London)
20/dayWhatsApp orders, from zero (Dubai)
7 daysBrief to live site (Melbourne)
Dubai
Dubai · Patisserie

Noura’s Patisserie

From eleven reviews and a silent phone to twenty WhatsApp orders a day.

Where they started

A strong local reputation built entirely on walk-ins and word of mouth. Eleven Google reviews, a profile with the wrong opening hours, no website, and every custom cake enquiry handled by the owner personally over WhatsApp — often at midnight, often too late.

What we did

  • Rebuilt the Google Business Profile — categories, services, products with prices, bilingual description, correct hours including Ramadan timings.
  • Switched on the review engine: a one-tap request sent two days after collection, in the customer’s language.
  • Built the WhatsApp catalogue and automated order flow — greeting, qualifier, deposit link, confirmation, day-before reminder.
  • Launched a one-page ordering site to give the profile somewhere to send traffic.

What happened

Reviews went from 11 to 51 inside the first month, all from genuine customers. By week six the WhatsApp flow was handling around twenty orders a day without the owner typing a reply, and the Maps profile had moved into the top three for her area’s main terms.

What was harder than expected: the bilingual flow took two rounds to get right. The first version asked for the language too late, so customers had already typed in Arabic by the time it offered. Moved to the greeting and the drop-off disappeared.

“Within six weeks we had forty-odd new Google reviews and WhatsApp was bringing in twenty orders a day I never used to get. I went from barely surviving to turning people away.”
Layla A.Noura’s Patisserie, Dubai

Read the full write-up

London
London · Bakehouse

Miel Bakehouse

Invisible for their single most valuable search term. Top three in eight weeks.

Where they started

A well-regarded bakehouse with a decent website and a real custom cake business — which did not appear anywhere in the results for “custom cake London” or any of its neighbourhood variants. Their traffic was almost entirely people who already knew the name.

What we did

  • Diagnosed the profile: wrong primary category, no products, no service area, photos eighteen months old.
  • Rebuilt it, then added weekly photo posts and replies to every historic review that had been left unanswered.
  • Built dedicated pages for custom cakes, wedding cakes and three surrounding boroughs — one intent each, properly written. See local SEO.
  • Fixed the technical layer: structured data, page speed, internal linking from the blog into the money pages.

What happened

Into the three-pack for “custom cake London” at week eight, having been unranked at the start. The borough pages came through more slowly — twelve to sixteen weeks — but now bring steady enquiries for terms they were never visible for.

Worth saying: most of the Maps movement came from the profile rebuild and the review replies, not from the website work. The website work is what produced the compounding organic traffic afterwards. They are different jobs on different timelines.

“I went from not showing up on Google Maps at all to being in the top three for ‘custom cake London’ in under two months. The phone has not stopped.”
Sarah M.Miel Bakehouse, London
Melbourne
Melbourne · Cake studio

The Butter Room

An Instagram page doing all the work. Now a site that takes the order.

Where they started

Eleven thousand Instagram followers, genuinely excellent work, and no website at all. Every enquiry arrived as a DM, got lost in requests, and was answered on average two days later. They had been through three agencies, none of whom had worked with a bakery.

What we did

  • Built the full site in seven days — portfolio, pricing bands, and a custom cake enquiry form that asks the nine questions they were asking manually.
  • Routed every enquiry to one inbox with a template reply, cutting response time from two days to under two hours.
  • Set up the Google Business Profile they had never claimed, and started the review engine from zero.

What happened

The site went live on day seven. The immediate change was response time, which they rate as the single biggest difference — enquiries that used to go cold now convert. The Maps side is a longer story and is still building; they were starting from nothing.

Being straight about this one: it is the newest engagement on this page and the Maps numbers are not there yet. The website outcome is clear, the search outcome is in progress. We will update this when there is something real to report.

“I had tried three agencies. None of them understood that we are a bakery, not a tech startup. These people speak bakery, not jargon.”
Priya K.The Butter Room, Melbourne
Reporting

What you get every thirty days

One page. Review count and movement, Maps position for your tracked terms measured from your actual area, website sessions and where they came from, enquiries and orders by channel, and what we changed this month.

Then one paragraph in plain English: what is working, what is not, and what we are doing differently next month. If something is not working, it says so. A report that is always good news is not a report.

That reporting is included at every level — see how we charge — and it is part of why we only work with bakeries.

Tell us what your bakery is missing

Thirty minutes. We look at your Google listing, your site and how orders reach you today, then tell you what we would fix first — whether or not you hire us.

Book a free 30-minute call See the proof
Costs
Nothing. No obligation either way.
Takes
30 minutes, video or phone
You get
Your listing audited against the three bakeries beating you, yours to keep
Hours
Including outside UK time, for Dubai and Melbourne
Book a free 30-minute call