Everything we do, written down for free
These are the actual playbooks, not teasers. No email gate, no “book a call to find out the rest”. If you follow one of these and never speak to us, that is a good outcome.
Being the bakery people see first
Google Maps, reviews, local search, Instagram and paid social.
How to get 40+ Google reviews in 30 days
When to ask, how to ask, and the exact wording that gets a specific review rather than “great cake”.
6 min read Local SEOLocal SEO for bakeries: ranking top 3 on Maps
The exact steps that moved a London bakery from invisible to the three-pack in eight weeks.
12 min read InstagramInstagram marketing for bakeries
What to post, how often, and why your best-performing format is almost certainly the one you find most boring to make.
9 min read AI answersHow bakeries get named by AI assistants
A customer asks ChatGPT for a bakery near them and gets three names. What decides which three, and the five things you can do about it yourself.
9 min read Paid adsFacebook & Instagram ads for bakeries
Radius targeting, the four campaigns worth running, and what you need in place before spending a penny.
10 min readTurning interest into a confirmed order
Websites, WhatsApp and the mechanics of the enquiry itself.
WhatsApp for bakery orders: the full setup
Catalogue, automated flows, deposits and reminders — the complete build, step by step.
10 min read WebsitesThe bakery website that actually gets orders
Page by page, what belongs on a bakery site and what is costing you enquiries.
11 min read Custom cakesMarketing custom cakes
The highest-value order you take, and the one most bakeries handle worst. How to qualify, quote and close it.
9 min readDeciding what to do first
What to look for in a bakery marketing agency
The questions to ask, the promises that should worry you, and when you do not need an agency at all.
10 min read IdeasBakery marketing ideas that are worth the effort
A working list, ranked by effort against return, with the ones we think are a waste of time marked as such.
11 min read Home bakeriesMarketing a home bakery
What changes when there is no shopfront — including the Google listing question everyone gets wrong.
9 min read Case studyDubai bakery case study, in full
Eleven reviews to fifty-one, and twenty WhatsApp orders a day. Everything we did, in order.
8 min readMarket-specific advice
What actually differs between the three places we work, and why the same plan does not transfer.