Stop typing the same eight messages
Every custom cake enquiry is the same conversation. What flavour, how many people, what date, collection or delivery, any allergies, what do you want written on it, here is the price, here is the deposit link. You have had it four thousand times. It should not require you.
- Contents
- A WhatsApp catalogue and automated order flows on your own number
- Includes
- Greeting · catalogue · order qualifier · deposit link · confirmation · day-before reminder · review ask
- Capacity
- 20+ orders a day, unattended
- Languages
- Arabic and English end to end, or any pair you need
- Built on
- Official WhatsApp Business tools. Your number, your chat history.
Built on official WhatsApp Business tools · Your number, your chat history
For a lot of bakeries it already is the ordering system
In Dubai especially — but increasingly in London and Melbourne too — customers do not want a checkout. They want to send a photo of a cake they saw and ask “can you do this for Saturday?”
That is a better sales conversation than any checkout could be. The problem is purely that it runs through your thumbs, at 11pm, between trays, and every message you take four hours to answer is an order that went elsewhere.
Automation does not replace the conversation. It handles the identical first eight messages, so that by the time you pick up the phone, you are agreeing a design rather than asking what date it is for.
Where this earns its place. Messaging has to be how people in your market already buy. It reaches roughly nine in ten adults in the UAE and across the Gulf, about two thirds in the UK, and under half in Australia. In Dubai this is the first thing we build. In Melbourne it is rarely the right place to start, and we will say so rather than sell it to you.
Response time is the whole game. A customer messaging three bakeries at once will usually order from whichever replies first with a real answer. An automated greeting that arrives in four seconds, with your catalogue attached, wins orders from bakeries whose cakes are better than yours.
The flows we set up
The instant greeting
Replies in seconds, day or night, with your hours, your lead times and a menu of what they might want — order a cake, ask about an existing order, something else.
The catalogue
Your products inside WhatsApp with photos, descriptions and prices, so customers browse without leaving the chat and without you sending twelve images one at a time.
The order qualifier
Walks through occasion, date, servings, flavour, dietary needs and inscription one question at a time, then hands you a complete, structured order instead of a scroll of messages.
Deposit and confirmation
A payment link in the chat, then an automatic confirmation with everything agreed in writing. Far fewer disputes about what was ordered on the day.
The reminder
Goes out the day before collection with time, address and any balance due. This single message is the biggest killer of no-shows and uncollected cakes.
The review ask
Two days later, a one-tap review request on the channel they already know you on. This is what feeds the Maps ranking.
When a human takes over
Automation that will not let go is worse than no automation. Everything we build steps aside the moment it should.
Any message the flow does not understand goes straight to you, flagged, with the conversation so far. The customer never gets stuck in a loop and never has to type “agent” three times.
Anything with a photo attached — which is most real custom cake enquiries — goes to you immediately, because that is a design conversation and no script should attempt it.
And there is always a way out: “talk to a person” works at any point, in any of the flows, in whichever languages you serve customers in.
It stays your number. Same phone number, same chat history, same app on your phone. Customers see no difference except that you answer faster.
About WhatsApp ordering
Will customers notice it is automated?
They will notice they got an instant useful reply. The messages are written in your voice, and the flow is short — four or five questions, not an interrogation. The feedback we hear most is that people assume you simply answer fast.
Is this allowed under WhatsApp's rules?
Yes, built this way. We use the official WhatsApp Business tools and the approved template system, and everything is a reply to a customer who messaged you first. We do not do bulk unsolicited messaging, which is what gets numbers banned.
What if I serve customers in two languages?
Common in Dubai, and handled. The flow detects or asks, then runs in Arabic or English end to end. Same for any other pair you need.
Can it take payment?
Yes — a payment link in the chat for the deposit or the full amount, using whatever processor you already have. Where local payment methods are the norm, we wire those in instead.
What happens if I want to change the wording later?
Tell us and we change it, usually same day. If you are on a monthly plan that is included; if you had a one-off setup, small edits are still free for the first ninety days.