Terms of service

These terms cover use of this website and the general basis on which we work. Individual engagements are governed by a written agreement that takes precedence over anything here.

Using this website

The guides and advice on this site are published in good faith and for general information. They are not a guarantee of any particular result for your business, and acting on them is your decision. Search platforms change their behaviour frequently and anything described here may become outdated.

Engagements

Work begins once a written proposal has been accepted. The proposal sets out scope, price, payment terms and what we need from you. Where this page and a signed proposal disagree, the proposal wins.

Term and cancellation

Monthly engagements run month to month with 30 days' written notice to cancel, from either side. There is no minimum term, no exit fee, and no charge for work not yet carried out. One-off builds are complete on delivery and launch.

Ownership

On full payment, the website we build for you, its content and its design are yours. Your domain, hosting, advertising accounts, tracking pixels and Google Business Profile are registered in your name throughout. We retain ownership of our internal templates, processes and tooling, which are not transferred.

We may reference the work publicly — as a case study, a portfolio entry or a screenshot — unless you ask us not to. Ask and we will not.

What we need from you

Timely access to accounts, approval of drafts, and factual information about your products and lead times. Where a delay in these pushes a launch date, the launch date moves.

Results

We do not guarantee rankings, traffic volumes, order numbers or revenue, and we will not sign an agreement that claims to. Nobody controls search engine rankings. What we commit to is the scope of work in the proposal, carried out competently, and honest reporting of what it produced.

Advertising spend

Where we manage paid advertising, the spend is billed to you directly by the platform from your own account. Our management fee is separate and is not a percentage of spend.

Liability

Our liability in connection with any engagement is limited to the fees you have paid us for it in the preceding three months. We are not liable for indirect or consequential loss, including lost profits. Nothing here limits liability that cannot be limited by law.

Questions

Email hello@bakeyourwebsite.com. We would much rather answer a question before you sign than argue about a clause afterwards.